Crafting digital interfaces with visual precision and business rigor.
Digital Product Designer (UI/UX) specialized in Figma design systems, high-fidelity conversion flows, and business-oriented web analytics. Connecting tactile usability with measurable performance through Google Search Console, GA4, and technical optimization.
UI/UX DesignIntuitive, accessible systems centered on people
Business ImpactConversion flows optimized for measurable return
Technical RigorStructured architectures ready for frontend teams
Digital product strategy with analytical precision and commercial vision.
As a Digital Product & UI Designer, I combine rigorous training in interface architecture, design systems, and product methodologies (Advanced Figma, Platzi & Torresburriel Estudio) with hands-on commercial and operational leadership. I craft clean user flows, high-fidelity interactive prototypes, and production-ready design systems.
My experience coordinating cross-border operations, SEO optimization, and e-commerce logistics gives me a strategic competitive edge: I build interfaces governed by real customer data, Google Search Console indexing, GA4 behavioral analytics, and net conversion rate optimization (CRO), aligning every visual decision with business profitability.
01 · UI Architecture
Systems & Design Tokens
Atomic design systems in Figma, dynamic component variants, responsive auto-layout, and token libraries engineered for seamless frontend developer handoff.
Figma Tokens & Design Systems
02 · Analytics & SEO
CRO & Data Optimization
Data-driven interface audits and refinements: checkout funnel analysis, Google Search Console, and GA4 telemetry to reduce friction and maximize user retention.
Data-Driven UX & Technical SEO
03 · Operations
Business Logic & Finance
Translating complex enterprise requirements into intuitive interfaces: multi-currency landed cost engines, split 50/50 payment checkouts, and operations portals.
E-commerce & Operational Workflows
SELECTED CASE STUDIES · DIGITAL PRODUCT
Selected Case Studies & Interface Architecture.
Three interactive solutions where aesthetic calm, Figma component precision, and web analytics translate into tangible commercial conversion and scalability.
Directing international logistics and import flows (Peru / USA → Venezuela). Developed automated landed cost financial models, automated retail pricing, and engineered the complete commercial digital platform and touch-optimized catalog.
2022 — 2025Peru · Sports Retail
Digital Marketing, SEO & Operations Specialist | Decathlon Sport Peru
Managed omni-channel commercial digital campaigns, designed high-conversion graphic assets, and produced technical search-engine-optimized (On-Page SEO) content for top organic search visibility.
2021 — 2022Peru · Wholesale Distribution
Logistics & Stock Control Coordinator | Distribuidora JQ Peru
Supervised warehouse inventory control, container cargo reception protocols, and local dispatch orchestration across metropolitan distribution routes.
2019 — 2020Venezuela · Food & Beverage Retail
Commercial Operations Supervisor | Pollos la Tribu Venezuela
Supervised on-site point-of-sale staff, managed daily register reconciliations, monitored financial balances, and administered digital POS systems.
SPECIALIZED TRAINING & METHODOLOGICAL RIGOR
Technical authority & endorsed specialization.
Academic and methodological rigor in digital product design, advanced design systems, and user validation with Platzi & Torresburriel Estudio, integrated with official certification in administrative operations management.
Institutional CredentialJuly 2023 · Verifiable
Platzi & Torresburriel Estudio · Digital Product & UI/UX Specialization
Official government credential in corporate governance, document audit workflows, systematized administrative management, and logistics coordination, providing verifiable operational backing to digital product management.
TECHNICAL CAPABILITIES & TOOL ARCHITECTURE
Core competencies & execution ecosystem.
01 · Design & ProductFigma Core
UI/UX Design & Systems
▪Advanced Figma, Semantic Tokens & Variables
▪Modular Design Systems & Responsive Auto-Layout
▪High-Fidelity Interactive Prototyping
▪Product Methodologies & UX Research
02 · SEO & GrowthData Analytics
Technical SEO & Web Analytics
▪On-Page Technical SEO, Core Web Vitals & Metadata
Available for Product Design, UI/UX & Operations Leadership roles.
Open to joining high-growth product teams, early-stage tech ventures, and ambitious digital initiatives where aesthetic calm and operational rigor accelerate business metrics.
